From “Secrets in the Dark: A Life in Sermons” by Frederick Buechner
Maybe Jesus Saves written up there on the cliff or the abutment of the bridge is embarrassing because in one way or another religion in general has become embarrassing: embarrassing to the unreligious man because, although he does not have it anymore, he has never really rooted it out of his soul either, and it still festers there as a kind of reproach; embarrassing to the religious man because, although in one form or another he still does have it, it seldom looks more threadbare or beside the point than when you set it against very much the same kind of seventy-five-mile-per-hour, neonlit, cluttered, and clamorous world that is represented by the highway that the sign itself looks down upon there.
And maybe, at a deeper level still, Jesus Saves is embarrassing because if you can hear it at all through your wincing, if any part at all of what it is trying to mean gets through, what it says to everybody who passes by, and most importantly and unforgivably of all of course what it says to you, is that you need to be saved. RIch man, poor man; young man, old man; educated and uneducated; religious and unreligious – the word is in its way an offense to all of them, all of us, because what it says in effect to all of us is, “You have no peace inside your skin. You are not happy, not whole.” That is an unpardonable thing to say to a man whether it is true or false, but especially if it is true, because there he is, trying so hard to be happy, all of us are, to find some king of inner peace and all in all maybe not making too bad a job of it considering the odds, so that what could be worse psychologically, humanly, than to say to him what amounts to “You will never make it. You have not and you will not, at least not without help.”
And what could be more presumptuous, more absurd, more pathetic, than for some poor fool with a cut-rate brush and a bucket of white paint to claim that the one to give that help is Jesus? If he said God, at least that would be an idea, and if you reject it, it is only an idea that you are rejecting on some kind of intellectual grounds. But by saying “Jesus” he puts it on a level where what you accept or reject is not an idea at all but a person; where what you accept or reject, however dim and far away and disfigured by time, is still just barely recognizable as a human face. Because behind the poor fool with his bucket there always stands of course the Prince of Fools himself, blessed be he, in his own way more presumptuous, more absurd and pathetic than anyone has ever managed to be since.